Leading expert in mindful drinking and alcohol-free cocktail creation
While mixology is often associated with celebration, Camille Vidal redefines it through a more conscious and balanced approach. At the heart of her philosophy is a simple idea: pleasure and well-being can coexist. Rather than removing enjoyment, she transforms the way we experience drinks — with more intention and awareness. Camille Vidal is a bartender and beverage expert, widely recognized as one of the leading voices in the mindful drinking movement. Originally from the south of France, she built an international career before choosing to challenge traditional perceptions of alcohol in modern cocktail culture. Today, she promotes a new way of drinking — less, but better — encouraging a more thoughtful, elevated, and balanced relationship with cocktails.
Camille Vidal began her career in the world of hospitality and bartending, working in renowned bars across different countries and gradually building a strong international reputation. Her career reached a global level when she took on key roles such as: Global Brand Ambassador for St-Germain or Brand Ambassador for the Bacardi Group.
In these positions, she traveled a lot, training bartenders, collaborating with industry professionals, and actively promoting global cocktail culture. However, over time, she began to question the traditional model of the industry as constant travel, high-pressure environments, and a culture often associated with excess highlighted its limitations. This turning point led her to rethink her approach completely — leading to a more balanced, conscious, and sustainable vision of drinking.
Today, Camille Vidal is based in London while remaining active on the international stage. She is the founder of La Maison Wellness, a platform dedicated to mindful mixology, low- and no-alcohol cocktails, and well-being within the hospitality industry. In addition, she works as a consultant, speaker, and author, while also teaching yoga and meditation. Through these diverse roles, she represents a new generation of mixologists, at the intersection of cocktail culture and wellness.
For Camille Vidal, a cocktail should do more than taste good — it should feel right, both for the body and the mind. At the core of her philosophy is the concept of Mindful Cocktails™, a new way of approaching mixology based on intention, balance, and awareness of what we consume.
She also promotes the idea of “Healthy Hedonism” — embracing pleasure in a more conscious way, where enjoyment does not come at the expense of well-being, and where indulgence remains free from excess or guilt. In practice, this vision translates into:
-low- and no-alcohol cocktails designed for mindful consumption
-the use of natural, functional, and high-quality ingredients
-a strong commitment to flavor, with no compromise on taste
At the same time, Camille strongly believes that alcohol-free cocktails should be just as complex, refined, and engaging as traditional drinks. Through this approach, she is actively redefining the standards of modern mixology, shaping a more balanced, inclusive, and experience-driven cocktail culture.
Camille Vidal has established herself as a leading figure in the global beverage industry, earning recognition from some of the most respected international platforms.
Her achievements include:
-Being featured by Forbes among Women Leading the Drinks Industry, highlighting her impact and leadership
-Inclusion in the Bar World 100 as one of the most influential figures in the industry (2019 & 2021)
-Winning Best International Brand Ambassador at the prestigious Tales of the Cocktail Awards
-Recognition as a Top 10 International Bar Mentor (nominee)
These accolades reflect her influence in shaping a more modern, mindful, and forward-thinking cocktail culture on a global scale.
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